Tuesday, 28 February 2012

Millennial Media Aims For Smaller Advertisers with Self-Service Launch

millennial mediaMobile ad network Millennial Media says that it's now making its self-service advertising product mMedia available to the general public. The company filed for an IPO last month with documents stating that it reached 200 million unique users in December 2011, and that it was nearly profitable (losing $417,000) in the first nine months of the year. Adding a self-serve option should expand its usage among smaller advertisers without having to significantly grow its sales team.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/egAhmcayZx4/

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Why Videos Go Viral [Video]

Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you've ever wondered why that is, this explanation by Kevin Allocca, YouTube's trends manager, is well worth watching. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9wfqEQ9UVW4/why-videos-go-viral

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Would You Use a Condom-Based Foursquare to Check In When You Have (Safe) Sex? [Condoms]

A lot of effort goes into manufacturing condoms that are comfortable and effective, but that doesn't do anyone any good if no one wears them. So some well-intentioned goober has decided to slap QR codes onto condom wrappers so you can check in every time you, uhh, unwrap one. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/SbvBiWa_gns/would-you-use-a-condom+based-foursquare-to-check-in-when-you-have-safe-sex

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Windows 8 wallpaper available to download, Jupiter and Twin UI spotted

windows 8 wallpaper
With Windows 8 milestone 3 now up for grabs for select Microsoft Connect partners, it's inevitable that leaked bits and pieces will start popping up around the Web. In fact, the first "official" wallpaper image from the still-brewing OS is already making the rounds.

As you can see, it's got a similar feel to the good ol' Windows 7 default background, but features a more subdued smattering of cerulean hues. Those of you who want to use the Windows 8 wallpaper on your current desktop can download it from our file dump.

A few other details have been revealed, too. According to ZDNet's source, the Windows 8 Jupiter libraries and Twin UI are starting to take shape -- though all that's been located thus far are "[various files] scattered throughout the OS" and the aptly-named twinui.dll.

Windows 8 wallpaper available to download, Jupiter and Twin UI spotted originally appeared on Download Squad on Thu, 31 Mar 2011 10:45:00 EST. Please see our terms for use of feeds.

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Source: http://downloadsquad.switched.com/2011/03/31/download-windows-8-wallpaper/

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AMD rolls out two new Bulldozer chips, cuts price of the FX-8120 to celebrate

Like Hugh Hefner (probably), AMD took a good hard look at its lineup this week and decided it was high time to add a pair of models. Two new Bulldozer-powered FX CPUs will join the pantheon of world-record beating chips in the company's constant fight against the forces of Intel. The quad-core FX-4170 has a 4.2GHz CPU with 4.3GHz Turbo mode (for more on AMD's Bulldozer architecture, see here) while the six-core FX-6200 has a 3.8GHz base clock and a 4.1GHz Turbo mode. Availability will vary by region as the company shuttles out the new silicon on a rolling timeline, but we'd start keeping our eyes peeled next time you're down the shops. To celebrate, AMD is hacking down the price of the top-end FX-8150 from $245 to $185 and you should see a similar price drop from outlets filter through shortly. After the break we've got all the stats we were able to type about these slices of silicon before our palms got sweaty.

Continue reading AMD rolls out two new Bulldozer chips, cuts price of the FX-8120 to celebrate

AMD rolls out two new Bulldozer chips, cuts price of the FX-8120 to celebrate originally appeared on Engadget on Mon, 27 Feb 2012 16:56:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/02/27/amd-rolls-out-two-new-bulldozer-chips-cuts-price-of-the-fx-8120/

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Google Is Building a "Firewall" Between Android and Motorola [Google]

When Google announced it was to acquire Motorola, it was obvious it wanted patents but unclear how Android and Motorola would interact in the future. According to Andy Rubin, who heads up Android, there's going to be zero communication. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/dHlXw7qN0a8/google-is-building-a-firewall-between-android-and-motorola

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That 7.7-inch Toshiba tablet we saw at CES? It's called the AT270, and it runs Tegra 3

To explore NVIDIA's booth here at Mobile World Congress is to play a game of duck-duck-goose. For the most part, you'll see the Transformer Prime (the first quad-core tablet, don'tcha know) outputting video and 3D games. But look closely and you'll find something a little less expected. Hidden among all those spun metal Primes is an unannounced Toshiba-made tablet, one with an odd, in-between screen size we haven't seen it use in its Thrive line. Specifically, it's that 7.7-inch prototype we saw at CES, only the fact that it's here at NVIDIA's booth makes us think it would be too late for Toshiba to change its mind and pull the plug on this.

Certainly, it's far enough along that it now has confirmed specs. According to an NVIDIA rep, this has a 7.7-inch, 1280 x 800, Super AMOLED (!) panel, and runs NVIDIA's 1.5GHz Tegra 3 chip. And while NVIDIA isn't exactly broadcasting the name, a quick glance at the settings confirmed its current alias is the AT270, which would certainly make for a logical followup to the AT200. (A quick glance at the settings also confirms it's running ICS -- a vanilla version, at that -- but any self-respecting tech writer would know that instantly.)

It would also seem that Toshiba is feeling pretty confident about the design we saw at CES, because barely anything has changed. For starters, it's thin -- thin on the level of the 10-inch AT200. Which is to say, it's skinny in the wide world of tables, but especially so next to one of those chubby Thrives. The build quality also seems to have improved. Gone is the ridged plastic backing that makes the Thrives so recognizable, and in its place there's... more plastic. Still, it manages to not feel chintzy or poorly made -- think of the kind of finely textured plastic you'll find on the back of any Samsung Galaxy handset. Also on board: dual cameras of unknown resolutions, as well as an exposed microSD slot, volume rocker, 3.5mm headphone jack and USB socket. So there you have it. We've got spy shots below, so you can refuse to be surprised when this thing finally makes it to market.

That 7.7-inch Toshiba tablet we saw at CES? It's called the AT270, and it runs Tegra 3 originally appeared on Engadget on Mon, 27 Feb 2012 12:41:00 EDT. Please see our terms for use of feeds.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/agTZKOVQDCI/

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