Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you've ever wondered why that is, this explanation by Kevin Allocca, YouTube's trends manager, is well worth watching.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9wfqEQ9UVW4/why-videos-go-viral
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