MoPub, the mobile advertising startup founded by former AdMob and Google employees, has been known as kind of a�"Doubleclick for mobile" until now. Today, the company is expanding its offerings with the launch of the MoPub Marketplace, which will serve as a virtual trading floor for mobile ads, allowing app publishers to connect with ad buyers in real-time. Source: http://feedproxy.google.com/~r/Techcrunch/~3/3iwMbD2m0ZY/
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