Twitter Names Mass Relevance, Crimson Hexagon As Curation Partners

Twitter today announced formal partnerships with Mass Relevance and Crimson Hexagon to allow the two companies to re-syndicate tweets for use on websites, television shows, jumbotrons and more. Mass Relevance helps clients curate the Twitter firehose so they can display the highest quality tweets about a given subject. Crimson Hexagon performs sentiment analysis on the firehose to let clients determine the opinions of the Twitter user base. The two partners will act as intermediaries between the micro-blogging platform and companies that want to display its content elsewhere. This will allow Twitter to grow tweet syndication as a revenue stream without having to build sales, design, and support teams.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/dAEmD4Hwjug/

coaching nlp psychology