RIM's new CEO Thorsten Heins has only been at the reigns for an evening, but he did a very "BlackBerry" job of presenting himself to the media this morning on his introductory media call. It felt a lot like the media calls of yore, with Balsillie and Lazaridis at the helm. Especially when Heins referred to Apple as "the other fruit company," noting the two companies shared strategy of vertical integration. Unfortunately, vertical integration of software and hardware is about all that these two fruits have in common. Remember folks, Heins is coming off of a four-year stint at RIM. At the relatively young company, Heins worked under founder Mike Lazaridis and his partner in crime Jim Balsillie. That said, you can basically hear Lazaridis-style hubris in Heins' comments. When asked if there was anything Heins wanted to do in the past, but was held back from by his position, Heins confirms that he (along with the freshly removed prior leadership) doesn't see much wrong with RIM. Source: http://feedproxy.google.com/~r/Techcrunch/~3/wsYJZRjOrro/
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