There are few aspects of growing a business that are easy. But when you think about the big picture, one of the most significant challenges -- besides hiring attractive, productive interns -- is customer acquisition. Not every business scales like Facebook; many have to fight tooth-and-nail for every client, sell their firstborn, do whatever it takes. And once those customers are on board, the most successful companies make it a point to listen to them, hear their feedback, iterate, tweaking the user experience of their business/service/platform until the cows come home if that's what's required. Sure, there's something to be said for the "ask forgiveness not permission" strategy, but the recent PR fiascos of Airbnb and Path prove, if anything, that prioritizing transparency and communication with customers can save you from a lot of headaches.Source: http://feedproxy.google.com/~r/Techcrunch/~3/VqCNIbS-42g/
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