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Wednesday, 30 March 2011
Cook And Patzer On Intuit?s Growth, The Payment Graph, And Product Focus
Last night I caught up with Intuit founder Scott Cook and Aaron Patzer, the founder of Mint who know runs Intuit's personal finance group. I whipped out my iPhone and did an impromptu interview. Cook and Patzer talk about where growth is coming from at Intuit, how it tries to encourage entrepreneurism, and the "payment graph." Cook is really excited about SnapTax, the TurboTax iPhone app that lets people do their taxes by snapping a picture of their W-2 forms. The same OCR technology will soon be baked into the company's upcoming GoPayment apps for accepting checks via photo. Patzer came into Intuit through the $170 million acquisition of Mint. Cook knows the value of injecting entrepreneurial DNA into the larger organization, and he tries to foster that spirit throughout Intuit. Since Intuit bought Mint, it's kept on growing from 1.7 million to 5.6 million users, and gradually it is being connected with hooks into Intuit's more established products like TurboTax and Quicken. Off camera I asked why doesn't QuickBooks offer a similar service to help businesses visualize and organize their expenses like Profitably does with QuickBook's APIs, and Patzer agreed, "That is something that should be in QuickBooks." (That is just his opinion, he doesn't run QuickBooks).
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