Microsoft Hotmail doesn't get much love in Silicon Valley these days, but the service has been steadily making improvements to the product, particularly over the last 18 months or so. And today it's giving a boost to its 'Active Views' product ? which sets out to make email quicker and more interactive than the sort we're used to ? by adding new partners including Posterous, and LivingSocial. Hotmail's first iteration of Active Views involves linked content ? Dharmesh Mehta, director of Windows Live, says that 90% of email contains a link to an external service like YouTube, Flickr, or LinkedIn. So when Hotmail sees that there's a link to a YouTube video, it will automatically embed the video so that you don't have to actually follow the link (Hotmail isn't the only service to do this). Mehta says that this has been very effective�? while only 10% of users click on a normal link to a video, 25% will click on an embedded version.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/TZLN5iIp7x4/
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